THE ALIFE RIVINGTON CLUB PARTNERS UP WITH UMBRO TO CREATE A "WORLD CHAMPIONS" POP-UP SHOP AND OUTDOOR VIEWING SPACE FOR THE DURATION OF THIS SUMMER'S WORLD SOCCER TOURNAMENT.
Joining the World Cup fever that's taking over NYC, A.R.C. and UMBRO—the Manchester, UK-based Football heritage brand and supplier of England's official team uniform—have partnered to create the WORLD CHAMPIONS Umbro x A.R.C. pop-up shop and outdoor viewing space.
The Umbro A.R.C. pop-up shop will showcase the Umbro World Champions collection. The Umbro World Champions collection celebrates the seven countries that have lifted the heralded trophy since the championship first took place in Uruguay in 1930: Argentina, Brazil, England, France, Germany, Italy and Uruguay. Designed in association with artists from each respective winning country–Ben Eine from England and André from France to name a couple–the collection include jerseys and T-shirts that feature each country's team crest reinterpreted by the artists. (See pictures below).
Each jersey will be available on its own or as a part of a limited box set that includes a signed print by the artist and a book outlining the entire collection: Artist bios, detailed views of each design and the wives and girlfriends of players (WAGS) modeling the jerseys.
Each jersey will be available on its own or as a part of a limited box set that includes a signed print by the artist and a book outlining the entire collection: Artist bios, detailed views of each design and the wives and girlfriends of players (WAGS) modeling the jerseys.
Accompanying the pop-up shop, A.R.C. and UMBRO have also created an outdoor viewing space in A.R.C.'s Courtyard. The Umbro A.R.C. World Champions Space will be outfitted with multiple flat screens and broadcast live games from South Africa, as well as hosting special events featuring live music and other performances.
The Umbro A.R.C. pop-up shop is located at 157 Rivington Street and the Umbro A.R.C. World Champions Space is located in the Alife Rivington Club courtyard, at 158 Rivington Street, in New York City's Lower East Side.
The Umbro Champions Collection and other Umbro goods are available at rivingtonclub.com
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